2007 Media Releases

Deutsche Bank has initiated coverage of household goods rental provider, Radio Rentals (ASX: RRA), with a Buy recommendation.

Research analyst, Neil Watson initiated coverage with an A$0.90 twelve month price target.

Mr Watson said “Radio Rentals ‘rent-try-buy’ proposition has enhanced returns while at the same time providing a platform for expansions into new products.

“Ultimately, this is a counter-cyclical play – should unemployment and interest rates rise, Radio Rentals will benefit from an increase in its addressable markets.

“We forecast a 19 percent EBIT four year compound annual growth rate, underpinned in thenear term by the robust ‘rent-try-buy’ model and the early stage roll-out of new products” he noted.

Radio Rentals is Australia’s leading provider of rental assets to the credit or cash constrained (sub-prime) market, with a ‘rent-try-buy’ model. Its customer base can be classified into three main categories:

• Cash constrained (~48%): consumers without the financial means to acquire an asset outright or access to credit to buy it;
• Credit constrained (~38%): consumers with regular, reasonable income but who are fully leveraged; and
• Situational (~14%): for example, students or those living in transitional or shared accommodation.

The company has approximately 200,000 items on rent, and employs over 400 people across 67 stores around Australia.

For further information, please call:

Cathy Knezevic 612 8258 2792
Kate Abrahams 612 8258 2416